Once the earphones market was still dominated by in-ear headphones, but with the cancellation of the 3.5mm headphone jack of mobile phones and the gradual popularity of wireless earphones, TWS earphones dominate a place. Just a few years, what made the true TWS earphones beat expectations?
Apple Leads TWS Earbuds
Speaking of TWS Earbuds, Apple has to be mentioned. Apple released the first generation of AirPods in 2016. With comfortable and stable wearing, Apple quickly developed the market of TWS earphones. The new generation of AirPods Pro released last year, which adopted the noise reduction technology that offers users better sound performance.
Apple has made TWS popular, and other headset manufacturers are catching up to launch their own TWS headsets, and there are roughly the following four categories of the manufacturers:
The first category is traditional audio manufacturers, represented by Sony; the second category is mobile phone manufacturers, Apple, Huawei, Samsung, OPPO, etc; the third category is some Internet giants, such as Google, Microsoft, etc; the fourth category is Well-known number of accessories manufacturer like UGREEN and so on.
TWS Earbuds Beat Expectations
According to Counterpoint data, global True Wireless Earbuds Market reached 160% YoY to 120 Million Units for 2019. In 2020, It is expected that the true wireless earbuds would sell more than 200 million units. From the data point of view, it is easy to find that the demands for TWS earphones are very huge.
With the cancellation of the 3.5mm headphone jack on smartphones and the continuous intelligentization of voice assistants, it also provides good opportunities for the development of TWS earphones. The wireless and portable advantages of TWS earphones, along with the gradual improvement of sound quality, delay, and battery life, I believe that more users will choose TWS earphones in the future.
The Appearance of TWS Earbuds
There are many types of TWS Bluetooth earphones on the market now, with prices ranging from a dozen dollars to hundreds of dollars. However, they can be roughly divided into two kinds according to their appearance. One is stick-shaped in-ear and half-in-ear, and the other is bean-shaped.
The design style of stick-shaped in-ear and half-in-ear are similar to AirPods and AirPods Pro, and many brands of products on the market have adopted this form, which with simple appearance and comfortable wearing.
Bean-shaped design is more diversified, most of these TWS earphones are in-ear. Bean-shaped TWS Earbuds gives manufacturers more design space to show brand personality, and the products are more diversified, and the wearing is more fitting.
TWS Bluetooth headsets have become popular, and we can also see that more and more brands have produced their own TWS Bluetooth headsets. As the technical problems being solved, there are more and more good products on the market.
UGREEN, the award-winning manufacturer of electronic accessories and consumer technology products, has opened up new areas to catch up the growing demand for TWS Earbuds in the market. It has launched a TWS Earbuds for overseas markets, which has gained good sales and reputation and laid a good foundation.
According to the news, UGREEN will launch a new TWS Bluetooth Earbuds, which focuses on high sound quality, supports Bluetooth 5.0 version and USB-C fast charging function, and long battery life.
There are also rumors in the market that the next generation of Apple’s AirPods will be bundled with the iPhone for selling. This will undoubtedly accelerate the popularity of TWS headphones. Have you ever used TWS headphones? And how’s the experience? Tell us in the comments.